Monday, July 8, 2013

Feel Great: MKE Website Strives For African American Men to Have A Strong Brain Brawn & Body

Well-Met Men seeks to always increase the awareness of wellness among the men of Milwaukee and we love to highlight others with a similar mission. Brain Brawn & Body is one such site. Launched in eary 2013, BBB is very similar in philosophy to Well-Met, seeking to promote wellness in all areas of life of Milwaukee men, but they focus on African American men - an audience that needs and deserves its own focus seeing as according to BBB 'Blacks bear a disproportionate burden of disease, injury, disability and death.'
Through their website and an annual publication, they seek to:
  1. provide sound health and medical information and proper guidance to a population that might not, otherwise, receive this information and is often overlooked
  2. help African American males become healthy and well informed;
  3. address the issue of health disparities experienced by African Americans
In addition to raising awareness among African American men, Brain Brawn & Body will address the issue of health disparities experienced by African Americans. Health disparities can mean earlier deaths, decreased quality of life, loss of economic opportunity and perceptions of injustice. Brain Brawn & Body will help eliminate disparities through a careful examination of the issues and sound reporting of the facts.

Eric Von and Faithe Colas, co-founders of Brain Brawn & Body are proud of what the website represents and believes it can reach African American men with health related information that will improve their health, their family’s health and thus, strengthen the overall community.

“Black men need to know as much as they can about living healthy lives; not just for themselves, but for the ones they love. We are certain that through Brain Brawn & Body sound and critical health and medical information will be provided to a population that might not otherwise, receive this information. We’ve found that African American men are often overlooked in the healthcare arena”, said Eric Von, Brain Brawn & Body publisher and editor.

“No longer”, says co-publisher Faithe Colas. “Brain Brawn & Body fills the void by presenting information in a convenient, one stop, and culturally specific format. That type of presentation is so important when it comes to health information. Until now, the market didn’t offer a vehicle like Brain Brawn & Body. Our aggressive rather than passive approach to marketing our website is unique and will prove amazingly responsive to the needs of our subscribers.”

In addition to long form articles and up to the minute data, Brain Brawn & Body subscribers will find “Factoids” like the following at their fingertips:
  • The life span of Black men is 7.1 years shorter than other racial groups
  • Black men experience disproportionately higher death rates in all the leading causes of death
  • 40% of Black men die prematurely from cardiovascular disease as compared to 21% of White men
  • Black men are 5 times more likely to die of HIV/AIDS
  • Suicide is the third leading cause of death in 15 to 24 year old Black males
Recognizing that knowledge is power, Brain Brawn & Body will empower its readers with vital data that will serve as a catalyst for moving men to a healthier way of life.

Subscribers can also sign up to receive newsletters that feature nutrition, lifestyle, leisure and wealth management articles written by experts in these fields.

To become a Brain Brawn & Body subscriber visit www.brainbrawnbody.com.