Breweries Unite For Camp Fire Aid
In the beer world, especially among 'craft beer' enthusiasts, Sierra Nevada brewery is iconic, mostly for its IPAs, so it shouldn't be a surprise that their peers would jump a the chance to support them, but what happened this week is shocking - in the best way possible. Sierra Nevada, which makes its home in Chico, CA where the Camp Fire has just finally been put out, but not after devastating the area. SN had already been supporting its neighbors with a relief fund but then they upped the ante: they created a new IPA style beer that they would donate all proceeds, then they invited their brewing friends to join in. And the results are astounding. As of Tuesday 11/27 over 1,000 breweries had agreed to brew the same beer and sell in the same manner - with all proceeds going to the relief of Camp Fire victims.