Breweries Unite For Camp Fire Aid

In the beer world, especially among 'craft beer' enthusiasts, Sierra Nevada brewery is iconic, mostly for its IPAs, so it shouldn't be a surprise that their peers would jump a the chance to support them, but what happened this week is shocking - in the best way possible.

Sierra Nevada, which makes its home in Chico, CA where the Camp Fire has just finally been put out, but not after devastating the area. SN had already been supporting its neighbors with a relief fund but then they upped the ante: they created a new IPA style beer that they would donate all proceeds, then they invited their brewing friends to join in. And the results are astounding. As of Tuesday 11/27 over 1,000 breweries had agreed to brew the same beer and sell in the same manner - with all proceeds going to the relief of Camp Fire victims.

In the business world, the brewing industry, especially smaller, local companies, I believe must be some of the most generous. On a continual basis you can find some local brewery supporting a cause, and this time they have really hopped onto a worthy cause - pun intended.

Resilience Butte County Proud IPA is expected to raise more than $1 million through sales of the beer. Nearly every well-known craft beer brand will brew and carry it and hundreds of local breweries. There is one small catch: they have to brew it. So you have to wait. Around the first of the year you should be able to find it and partake of its assured goodness while supporting a great and much needed cause.

If you want to help immediately, you can donate directly to the relief fund here.

Milwaukee of course is in on the action, you can see all the breweries on the Sierra Nevada Resilience page, but here are some local ones I was able to find among the 1,000+:

Badger State Brewing
The Explorium
Good City Brewing
Green Bay Brewing Society
Milwaukee Brewing Company
Third Space Brewing
Water Street Brewery

Comments

Do We Even Understand What A Billionaire Is?

In today's world, we marvel at billionaires, yet very few actually understand what it means. I know its a ridiculous number we cannot fathom, but the more I looked into it, the more it shocked me how much these people really are worth. Among the general populace, making 'six-figures' or $100,000 is a benchmark of success and wealth. Millionaires are truly wealthy. But what is often misunderstood is how exponentially large adding another, let alone 3, or 6 a number becomes. The wealthiest aren't just billionaires either, they are hundred billionaires. Elon Musk is worth 265 billion. That is 265 with 9 zeroes after it. 265,000,000,000. It would take someone making six-figures 2,650,000 years to amass that wealth with no expenses. 2.65 MILLION years. To reach Jeff Bezos' wealth would only take them 1.77 million years. Even someone who makes a million dollars a year (which is wealthier than a millionaire which is just a net worth not annual salary delineation) would ...

DEI Creates Opportunities, Doesn't Lower Requirements

Companies have been being attacked recently for DEI initiatives, such as boycotting, to force them to undo those efforts. These attacks are typically dog whistle coding to cover up discrimination against minorities including women and people of color. The narrative is typically that hiring standards are lowered to include a wider range of employees and that it is a form of reverse discrimination - disadvantaging one group (people that are one or more of white, male, and cisgender). But not only is this not the case, in fact, DEI initiatives are proven to strengthen companies' performance across many metrics - even financially. Someone recently brought up lowering standard for airline pilots as proof that DEI is a radical far left practice that supposedly in this case makes pilots less qualified and flying more dangerous in order to fulfill DEI quotas. A similar case has been made recently regarding the Secret Service and issues with at least one high-profile recent event that is - ...

Five O'Clock Steakhouse's The Milwaukee Man Dinner Benefits Milwaukee Rescue Mission

On Friday, September 11 2015 at 6pm, Milwaukee's iconic Five O'Clock Steakhouse will host the first annual Milwaukee Man Dinner - Beef, Bourbon & Brandy Benefit. A portion of the night's proceeds will directly benefit the Milwaukee Rescue Mission "Safe Harbor" Program ,providing refuge and hope for local men seeking to transform their lives through emergency assistance, shelter, counseling, education & job resources.

Greater Milwaukee Men

Search This Blog