If you haven't heard, there's a new Star Wars movie coming out in two weeks. It's also the holiday season of gift giving. The confluence of these two events obviously lends itself to many sales of Star Wars merchandise, and many different businesses will make lots of money off of it.
I love me some some Star Wars, but with my Social Responsibility philosophy I prefer to give and get gifts that some how promote personal or communal wellness, so I was very excited to see Target has come out with merchandise that fulfill both those passions with the Star Wars Force4Fashion line of Ts. This line of special Rogue One inspired designs is made to support UNICEF. For each specially marked men’s and women’s Force 4 Fashion Rogue One t-shirt purchased through Target’s retail operations from November 27 – December 31, 2016, Target will donate $5 USD to U.S. Fund for UNICEF to support the UNICEF Kid Power program; maximum donation: $1 million USD
What it is even greater is the price point of these Ts. I expected to click on the link and see them to be at least $20, if not more, but they are each priced at $12.99. That makes them accessible to many people, and also makes the $5 donation more admirable: $5 from $13 is a lot more generous than from $20 or $25 as these easily could have been as special edition charitable items.